As the location was originally a SuperAmerica, then was initially rebranded as a Speedway before reverting back to a SuperAmerica, it is thought that the SuperAmerica name is used on this location to avoid trademark abandonment (similar to Chevron Corporation using the Standard Oil name on a small number of stations), as the name only appears on the price sign, canopy, & building the location (including the pumps) is otherwise a Speedway. One store remains with SuperAmerica branding in Lexington, Kentucky. As some former SuperAmerica locations were originally 7-Eleven locations, those locations came full circle. Marathon ultimately sold Speedway to 7-Eleven in 2021. This decision follows Marathon's acquisition of SuperAmerica beginning in May 2018. On October 11, 2018, it was announced on the chain's webpage that SuperAmerica locations were being rebranded as Speedway locations. Furthermore, SA failed to further develop its food service offerings like their competitors did in the 2010s. Holiday was generating twice as much revenue per store as SA. Upon Kwik Trip and Casey's entrance to the local market SA fell further behind. As SuperAmerica's primary competitor Holiday Stationstores continually invested in locations (especially after that chain's acquisition by Circle K parent Alimentation Couche-Tard), SA stagnated. Shoppers reported rusting canopies, water damaged ceilings, broken tile floors, and malfunctioning soda machines. ĭuring the early 2010s, following the chain's purchase by Northern Tier Energy, the chain began to fall behind competitors. In 2015, employees protested at the corporate headquarters in Woodbury, Minnesota, to lobby against low hourly wages and erratic employee scheduling. In 2013, Western Refining, a Marathon subsidiary, bought a controlling stake in Northern Tier Energy. Northern Tier Energy went public in 2012. Paul Park, Minnesota to Northern Tier Energy, a newly formed company backed by the private equity firms ACON Investments and TPG Capital. In February 2011, Marathon sold its SuperAmerica stores along with the Marathon refinery in St. In 2004 Marathon bought out Ashland's share. SuperAmerica stores outside the Upper Midwest were rebranded as Speedway, including briefly in Western Pennsylvania until Marathon decided to withdraw the Speedway brand in this area and sold off the stores in Greater Pittsburgh to independent owners and in at least one case to locally-based GetGo.Ī SuperAmerica gas station in Saint Paul, Minnesota In the process, Ashland's SuperAmerica and Marathon's Emro Marketing Company were merged to form Speedway SuperAmerica LLC, a wholly owned subsidiary of MAP. In 1997, Marathon and Ashland Petroleum merged, forming Marathon Ashland Petroleum LLC (MAP), a joint venture combining the companies' refining, marketing and transportation businesses, with Marathon owning 62% of the operations while Ashland owned 38%. It maintained a few outlets under its other brand names to keep the trademarks valid. Ashland converted most of its outlets in its core territory to "SuperAmerica", while withdrawing from Florida. As self-service was legalized, it used the brands "Solo", "Save Mart", "Save More", and "Rich", along with others. Ashland had marketed full-service stations under its own "Ashland" brand. Īshland Petroleum purchased Northwestern Refining and the SuperAmerica chain in the 1970s. The chain formerly operated stores in Florida, but these were sold to Shell Oil in 1993. SuperAmerica operated stations primarily in Minnesota, but also a number of locations in western Wisconsin and eastern South Dakota. They were first operated by Northwestern Refining of St. SuperAmerica convenience stores first opened in 1960 in Saint Paul, Minnesota. SuperAmerica had 278 stores with 271 in Minnesota, 11 in Wisconsin and 2 in South Dakota. The first convenience store opened in the 1960s. SuperAmerica was a chain of gasoline stations and convenience stores in the Upper Midwest, based in Woodbury, Minnesota. Archived official website at the Wayback Machine (archive index)
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